The Public Relations Department for the City of Mt. Pleasant, Michigan developed a social media video campaign addressing the COVID-19 pandemic. The purpose of the campaign was to not only educate the public on proper safety measures, but to realize the purpose and urgency of these precautions while creating a feeling of safety, comfort and unity.
The State of Michigan was placed under a strict Stay-at-Home Order for several months, which caused added stress and concern to residents. Due to the Stay-at-Home Order, existing footage had to be repurposed with all production being completed remotely amongst the creative team.
Be the Reason. Keep Wearing a Mask.
Be the Reason. Play it Safe.
Stay Safe. Get Outside
Stay Safe, Stay Home. Thank You from the Division of Public Safety.
Stay Safe, Stay Home - Water